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About Us.

We help businesses of every size save money, time and stress with intuitive inventory management software.

Our Story

Sortly was founded in 2012 as a passion project designed to make getting and staying organized easy. 

 

Sortly quickly became—and still remains—the #1-ranked inventory app on iOS and Android. We are regularly been featured in leading publications like ABC, NY Times, FOX and Forbes.

 

Today, Sortly is one of the fastest-growing, multi-platform inventory (SaaS) solutions for businesses. Our smarter, more modern approach to inventory is transforming how thousands of small businesses and large organizations—including teams at Apple, Lyft, Netflix, Facebook—effortlessly keep track of their supplies. Together, Sortly’s happy customers have inventoried more than 15 million items. 

 

As Sortly continues to evolve, our goal is to offer businesses even more value by developing an easy-to-use, integrated hub that helps companies of every shape and size stay on top of their physical things—all while sticking to our brand values of simplicity, reliability and security.

Our Team

  • Dhanush Balachandran

    Founder & CEO

    Bay Area, CA

    Dhanush Balachandran

    Founder & CEO

    Bay Area, CA

    Dhanush, our founder and CEO, has overseen Sortly from its inception. He has over 15 years of leadership experience at companies like Intel, Apple, DJI & Y Media Labs. When he’s away from his desk, Dhanush nerds out on science. He is also a foodie and an amateur mixologist.

  • Shahzad Karachiwala

    VP of Product and Marketing

    Bay Area, CA

    Shahzad Karachiwala

    VP of Product and Marketing

    Bay Area, CA

    Shaz oversees product and marketing teams at Sortly. Before he joined Sortly, he spent over a decade solving marketing challenges for brands like Google, Experian and Calvin Klein. A former rugby player, Shaz loves all things sports. He’s also a bit of a scotch and bourbon snob.

  • Tabor Wells

    Sr. Director, Engineering

    Boston, MA

    Tabor Wells

    Sr. Director, Engineering

    Boston, MA

    Tabor joined Sortly after over 15 years leading engineers at online travel companies like TripAdvisor and Wanderu. He heads the engineering team at Sortly, working closely with product and CX teams. Out of office, you can find Tabor behind a camera honing his skills as a wildlife photographer.

  • Ben Flynn

    Director of Platform

    Boston, MA

    Ben Flynn

    Director of Platform

    Boston, MA

    Ben, a software integration expert, has over 20 years experience building software. As founder of Zeleo and CTO and co-founder of Bjönd, Ben honed his automation skills in the healthcare space. When he’s not working on software, you can find Ben rowing competitively.

  • Monica McCleary

    Customer Experience Manager

    Philadelphia, PA

    Monica McCleary

    Customer Experience Manager

    Philadelphia, PA

    Monica focuses on managing customer experience, improving customer satisfaction and ensuring our happy customers stay happy. She has years of work experience across B2C managed marketplaces and B2B SaaS companies. In her free time, Monica loves to read, play pool and explore her city.

  • Ryan Collado

    Senior Product Manager

    Austin, TX

    Ryan Collado

    Senior Product Manager

    Austin, TX

    Ryan is a product manager that’s passionate about building great products users love. He has over 10 years of experience providing product leadership at companies like Electronic Arts, CBS Interactive, and Ernst & Young. Away from his desk, you can find Ryan paddle boarding, hiking, and exploring Austin with his dogs, Diego and Lola.

  • Todd Ritchie

    Project Manager

    Seattle, WA

    Todd Ritchie

    Project Manager

    Seattle, WA

    After 15 years as a project manager for companies like AT&T Wireless, T-Mobile, BlackBerry, Todd joined Sortly to manage the development of our mobile app, working with our team of brilliant engineers. He spends his weekends getting his boots muddied on Pacific Northwest trails.

  • Riley Hendrickson

    Customer Experience

    Los Angeles, CA

    Riley Hendrickson

    Customer Experience

    Los Angeles, CA

    Riley does all things customer experience, from reviewing tickets to offering demos. He has experience in the SaaS space, and is passionate about helping customers fall in love with Sortly. Riley spends as much free time as he can out on the water.

Advisors and Investors

Sortly is a financially independent and rapidly growing angel funded company. We are supported by experienced advisors from 500 Startups, Salesforce and Oracle. Some of our investors include Phase4, Lombardstreet Ventures, Shamrock, Y Media Labs as well as a number of loyal customers who share our passion to make inventory easier for businesses across the world.

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